I Can’t Read… The Graphic Designer Pricing & Ethical Guidelines Handbook

January 19th, 2007

Yesterday I got called in by the producer of Gutenberg! The Musical!—now playing at the former home of Naked Boys Singing and The Marijuana-Logues—- to do… something. The whole thing was very vague. I got that he absolutely needed these flyers on the street by next week, but also some other advertising agency had already done them (I think). He wanted to have a “new concept” (logo?) for the show, but he had just put all these signs up and taken out huge advertisements in the Times and New York Magazine with the old “identity” which it seems like he made himself, but then he said “the text is fine, you don’t need to change it.” ???

caps

I don’t want to be Oak Treed again, so honestly, I have no idea what I’m doing. I also am not quite sure what to change for something with no parameters… I undercharge too often and then I get ragingly angry with all the bullshit I have to put up with. I’m going to look up what it says in the Pricing & Ethical Guidelines (I don’t own this book… I can’t afford the $50, really. Though Amazon has it for $35, I see) and try and state a fair fee.

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